A most important search engine optimization tool is that with your email contact and live phone number you must give the space for feedback of your customers. It will increase the trust level of other customers over your services. Make special box for feedback and request your all customer through your website that they must write their feedback. In this way when the list of positive feedback would be large your circle of consumers will also be large. You will get prominent profit and will enlarge your business setup. Enjoy your trade by the use of search engine optimization procedure and increase your income.  Present all positive feedback first and if you get any negative feedback you must try to convert it into positive by your behavior.